Harrah’s Entertainment is taking notice of something travel industry professionals have known for years: that gay people have more disposable income than straight people. The money that “family values” folks spend on childrearing, soccer camp, cheerleading and music lessons is available to gay people to come to places like Atlantic City.
To help lure the gay and lesbian market, Harrah’s properties are holding an “out in Atlantic City” weekend from Sept. 25 to 27. A bunch of gay-oriented activities are planned, and some of them are sure to be fun for open-minded heteros who love to party.
Scheduled events include:
- A Friday night party at Club Worship at the Showboat, with rapper Cazwell and hosted by Amanda Lepore. It runs 10 p.m. to 4 a.m. and tickets are $30.
- A Saturday afternoon party at the Harrah’s Pool with DJs, pool toys and drinks. Cost is $10 or free to guests of the hotel. Cabana rentals are extra.
- A mixer with cast members of “The L Word” (seen on Showtime) Saturday night at the House of Blues Foundation Room at Showboat. It runs 5-7 p.m. and costs $50.
- At 9 p.m. Saturday, several members of “The L Word” cast will take the stage at the House of Blues arena for a “pillow talk” session with the audience. Tickets are $25. It will be followed by a 10 p.m. to 4 a.m party at Club Worship, where tickets are $30.
- For the guys, there will be a party in the Palladium Ballroom at Caesars, hosted by Lance Bass and DJ Jai Rodriguez from “Queer Eye,” as well as guest DJs. Tickets are $30.
- A brunch and bingo will be held in the Harrah’s ballroom at 11 a.m. Sunday, with unlimited champagne and bloody Marys.
You can also get a pass admitting you to all weekend events for $160 or to all the women’s events for $80.
Some of the proceeds from the event will benefit the South Jersey AIDS Alliance.
So if it’s your bag, come out and have a gay old time in Atlantic City. If you’re coming with children or don’t want to participate in this kind of atmosphere, you’ll want to avoid the Harrah’s properties that weekend.
Actually, this move is a trip back to Atlantic City’s past. Some old-timers have told me that AC was a gay mecca back in the 1960s. New York Avenue was filled with clubs that catered to gays and “straight people who love to party,” as one older gentleman put it. It all disappeared with the casino era, but it looks like Harrah’s wants to bring the parties back to town. The Atlantic City Convention and Visitors Authority is on board with the plan to make the city more gay-friendly, especially in light of declining revenues in tough economic times.