ATLANTIC CITY, NJ – May 29, 2009 – Months after making its foray into Facebook, the wildly popular social networking site, Resorts Casino Hotel in Atlantic City announced that it’s launching its own social online community, a site titled myresortscasino.com. Resorts is first among its competitors to create a customized site that takes interactivity and social networking to the next level.
“As discussed at the Gaming Expo held earlier this month in Atlantic City, Social Networking is the future of communication. Recognizing this evolution, we are taking an industry lead in a new communication vehicle,” said Kathleen McSweeney, Senior Vice President of Marketing for Resorts. “Staying ahead of business trends–especially cutting-edge ones–is the approach we need to take in today’s market. Offering more ways for our guests to take an active role in the goings-on at Resorts engages them and lets them know we value their feedback and opinion. Many others are on Facebook and Twitter, but we saw an opportunity to take things to the next level.”
Myresortscasino.com seamlessly integrates with the aforementioned social sites. But these sites will all link to myresortscasino.com, and therein lies the difference. The site is customized and completely interactive. Rather than static web pages, myresortscasino.com allows existing customers to join discussion groups, comment on blogs, upload video and participate in other enhanced activities. For example, if a customer is a fan of Resorts’ restaurants, he or she can create or join a group to discuss the dining scene at Resorts with other foodies. Those who frequent Boogie Nights can upload photos of themselves with friends and the Boogie Nights characters, as well as comments chronicling their experiences at the Atlantic City hotspot.
New and potential customers can learn about Resorts from people who experience first-hand all that the casino has to offer. They can watch uploaded video and read blogs and discussions as a way to virtually visit the casino before physically arriving.
“Myresortscasino.com is a site for sharing your experiences at Resorts, and for learning about other people’s experiences,” said McSweeney. “And there’s no stronger way of advertising than true testimonial, word-of-mouth messaging. And that’s exactly what this site provides.”
In addition to commenting, discussing and sharing photos and videos, visitors to myresortscasino.com will be the first to find out about special offers and coupons and the latest entertainment updates. As a bonus, there is a contest to kick off the launch of the site. The member who invites the most friends by June 12, 2009 will win a complimentary dinner for two at Resorts’ new Beachball Seafood House and free admission for two to its Boogie Nights 70s and 80s Dance Club.
To join this social networking site, participants should visit www.myresortscasino.com and complete the brief entry fields. Participants are also encouraged to follow Resorts on twitter at www.twitter.com/resortscasino and find Resorts on Facebook.
